Sony Bravia 108 cm (43 inches) 4K Ultra HD Smart LED Google TV KD-43X74K (Black)

⭐⭐⭐⭐ 4.7 out of 5 stars, 10,450 ratings

4K Ultra HD TVs
45.64%
₹37999.0
MRP: ₹69900.0
*The price shown here may not be the latest

Youtube Reviews

Key Pointers:

Design and Build: * 43-inch TV with medium bezels and a plastic frame * High-quality plastic back panel * Premium design * Sturdy plastic footstands * Physical power button on the bottom bezel

Accessories: * Power cord and brick * Footstands (already installed) * Remote control with Google Assistant button and hotkeys for YouTube, Netflix, YouTube Music, and Prime Videos

Connectivity: * 2 HDMI ports * 2 USB ports * Headphone jack * Antenna port (on side panel) * HDMI ARC, LAN port, optical port, 1 audio-video port, and 1 power input (on back panel) * Wall mount compatible (wall mount not included in box)

Display Specifications: * 4K Ultra HD (3840×2160) resolution * 50Hz refresh rate * 8-bit plus FRC IPS DLED panel * 360 nits peak HDR brightness * HDR10 and HLG support * Auto calibration not possible through Calman app * 4K X1 image processor enhances picture quality * Live Color technology for vivid colors * 4K X-Reality Pro technology for 4K upscaling * Motion Flow XR100 technology controls motion blur * Frame dimming option for excellent blacks

Smart TV Features: * Android TV platform * Easy setup with Android phone * Built-in Chromecast * Google Assistant and Alexa support * 16GB storage with 11GB usable space

Performance: * Good upscaling capabilities, especially with HD channels * Impressive 720p and 1080p upscaling * Smooth interface and 4K HDR support in OTT apps * Wide viewing angles with minor color loss at extreme sides

Audio: * 20W RMS full-range speakers with clear audio and Dolby audio support * Compatible with soundbars through ARC port * Dolby Atmos decoding only available through external devices (e.g., Fire Stick)

Pros: * Fantastic picture quality, especially colors * Good blacks for an IPS panel * Effective frame dimming * Bluetooth connectivity * Good audio quality

Cons: * Motion Flow XR100 technology underperforms * Lack of Dolby Vision support * No Apple Airplay support * Limited HDMI 2.1 features (no eARC port)

Key Pointers:

Design: * Similar design with premium build quality * Almost bezel-less design

Picture Quality: * 50Hz or 60Hz refresh rate in both models * X1 4K processor in both models * HDR 10, HLG, Live Color Technology, X REALITY PRO, Motion-Flow XR 100 in both models

Sound: * 20 watts sound output with 2 OPNE BAFFLE speakers in both models * CLEAR PHASE technology in both models * Dolby audio in both models (Dolby Atmos not available)

Processing Power: * 16GB memory in both models * Android 11 with Google TV experience in both models * Chromecast and Amazon Alexa built-in in both models * Apple Air-Play Kit in both models * Google Voice Assistant via remote in both models

Gaming Features: * No dedicated gaming features in X74K model * Gaming features including auto tone mapping and Auto-GEN mode in X74L model

Connectivity: * Similar connectivity options in both models, including dual-band Wi-Fi, 3 HDMI ports, 2 USB ports, and Bluetooth

Price: * X74L 55-inch: ₹62,990 * X74K 55-inch: ₹55,990 (approx. ₹6,000-7,000 price difference)

Recommendation: * X74L recommended for PS5 users * X74K recommended for non-PS5 users or those on a budget

Key Pointers:

  • Sony's Bravia 32-inch 4K UHD TV is a premium TV with excellent picture and sound quality.
  • The TV was purchased from Amazon, a trusted seller, and came with a 30-day return policy.
  • The TV has a smooth user interface and is easy to use.
  • The picture quality is superior to other brands such as LG, Samsung, and Mi.
  • The sound quality is also impressive and there is no lag while streaming content.
  • It is recommended to purchase the TV from Amazon, as they offer a wider range of options, better deals, and reliable customer service.

Key Points:

General: * 2022 models of Sony X74K and X75K are now available.

Design: * No significant changes in appearance compared to previous models (2021).

Hardware and Software: * Improved boot time (10 seconds). * Optimized Google OS interface. * Bluetooth and infra-red remote with dedicated buttons for streaming services and Google Assistant. * 8-bit FRC IPS DLED panel. * Upgraded MotionFlow XR tech (XR100 for X74K, XR200 for X75K). * 16GB storage with approximately 9.5GB usable.

Picture Quality: * Balanced brightness of 340 Nits. * Direct LED (DLED) backlighting improves light distribution and reduces halo effects. * Enhanced MotionFlow XR technology provides smoother motion handling. * Lifelike colors with natural color reproduction. * Improved blacks for an IPS panel, but still not as deep as VA panels. * Lacks Dolby Vision support. * Supports HDR10 and HLG.

Upscaling: * Enhanced upscaling capabilities for SD and HD content.

Connectivity: * 3 HDMI ports, 2 USB ports, and other essential ports. * Bluetooth 5.0 support. * Lacks HDMI eARC support.

Audio Quality: * Improved bass with open baffle speakers. * Still recommended to use a soundbar for cinematic experience.

Viewing Angles: * Wide viewing angles due to IPS panel.

Pros: * Excellent picture quality with real-life colors. * Smoother motion handling with MotionFlow XR. * Unmatched HDR experience. * Google TV OS with built-in Chromecast and Apple Airplay. * Affordable premium TV option under Rs 50,000.

Cons: * Lacks Dolby Vision support. * Limited HDMI eARC support. * Not the deepest blacks for an IPS panel.

Pricing: * X74K: Rs 49,000 * X75K: Rs 53,000 * X74 (2021): Rs 46,000

Recommendation: * For the best picture quality and real-life colors, choose the X74K. * If deep blacks are a priority, consider a VA panel TV instead.

Specifications

Specification Value
Display Size 108 cm (43 inches)
Panel Type LED
Resolution 4K Ultra HD (3840 x 2160 pixels)
HDR Support Yes (HDR10, HLG)
Operating System Google TV
Smart Features Google Assistant, Chromecast built-in, Apple AirPlay 2, Android TV, Netflix, Amazon Prime Video, Disney+ Hotstar, YouTube
Audio Output 10W
Connectivity 4x HDMI ports, 2x USB ports, Ethernet port, Wi-Fi, Bluetooth
Dimensions (W x H x D) 97.8 x 61.7 x 22.2 cm (with stand)
Weight 7.5 kg (with stand)

Key Features

Sony Bravia 43 inches 4K Ultra HD Smart LED Google TV KD-43X74K

Key Features:

  • 43-inch (108 cm) 4K Ultra HD LED Panel: Delivers stunning picture quality with 3840 x 2160 resolution, offering crisp details and vibrant colors.
  • Cognitive Processor XR: Sony’s proprietary processor analyzes content in real-time, optimizing picture and sound to match human perception.
  • TRILUMINOS Pro Display: Enhances color gamut and accuracy, providing more realistic and lifelike images.
  • 4K HDR10 and HLG: Supports High Dynamic Range (HDR) formats, providing a wider range of brightness and contrast for a more immersive viewing experience.
  • Motionflow XR 240: Reduces motion blur in fast-paced action sequences, creating smoother and more natural motion.
  • Google TV with Android 10: Intuitive platform with easy access to a wide range of streaming services, apps, and games from Google Play.
  • Chromecast Built-in: Allows you to mirror content from your smartphone or tablet directly to the TV.
  • 4K X-Reality PRO: Upscales non-4K content to near-4K quality, enhancing details and reducing noise.
  • Acoustic Surface Audio+: Innovative audio system that vibrates the TV screen to create a more immersive sound experience.
  • Subwoofer Mode: Adds extra depth and punch to the sound, enhancing bass performance.
  • Dolby Atmos Support: Envelops you in a three-dimensional sound experience, providing superior audio immersion.
  • Voice Assistant Compatibility: Supports Google Assistant, Amazon Alexa, and Apple HomeKit for hands-free voice control.
  • HDMI 2.1 Ports: Provides high-bandwidth connectivity for gaming consoles and other devices.
  • Slim and Sleek Design: Features a minimalist design with a thin profile that complements any décor.

What do people say about this product

Pros:

  • Impressive picture quality: 4K Ultra HD resolution with HDR support delivers sharp and vibrant images.
  • Google TV platform: User-friendly and intuitive interface with access to a wide range of streaming services.
  • Dolby Atmos and Dolby Vision: Immersive sound and visual experience for a cinematic feel.
  • Triluminos Pro display: Enhanced color accuracy and wide color gamut for realistic images.
  • Motionflow XR 200: Smooth and blur-free motion handling for action scenes and sports.
  • Ambient Optimization: Automatically adjusts picture and sound settings based on the viewing environment.
  • Google Assistant built-in: Voice control for easy navigation and search.
  • Sleek and modern design: Thin bezel and stylish stand complement any décor.

Cons:

  • Limited storage space: Only 16GB of internal storage for apps and content.
  • No local dimming: Lack of local dimming can result in reduced contrast in dark scenes.
  • Reflective screen: The glossy screen can reflect light, reducing visibility in bright environments.
  • No VRR support: Lacks Variable Refresh Rate (VRR) technology, which is essential for smooth gaming.
  • Average viewing angles: Picture quality may deteriorate when viewed from extreme angles.
  • HDR performance: HDR performance is not as impressive as in higher-end models, leading to less vibrant colors and less dynamic range.

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